A Beginner’s Guide to Chatbots for Business

The emergence of Artificial Intelligence is magnificent. Applications developed based on AI are widely adopted and cherished. Chatbots are one of the most precious gifts of AI to human beings. A chatbot is capable of stimulating a communication with a human being in natural language without requiring any manual assistance. And, the best thing is these smart bots are not just limited to chat automation.  

How Chatbots are a boon to small and medium scale enterprises?

With the success of messaging apps like Slack, WeChat, WhatsApp, LINE, Telegram and many more, the demand of advanced chatbot technology is skyrocketing. Marketing automation is the need of the moment. You can’t be always there to take care of small tasks rather than focusing on the bigger picture. With bot-building platforms like OBIIBOT, it has been easy to build chatbots; you don’t just automate responding to your customers’ queries but also manage user data collection, organize meetings, data authentication, multilingual communication, lead generation and sales, data delivery to CRM and whatnot.  Some advanced chatbots or Cleverbots can even detect human emotions like enthusiasm, anger, joy etc. and help a business improve user experience accordingly. If you are shifting your brick and mortar style business to digital arena or simply building a new digital business then a low cost chatbot can save you a lot of time and efforts.

The Expanding Chatbot Market

The chatbot market size is exploding every day. Statistics and forecasts say that the chatbot market will grow to $1.1 billion during 2020-2024 and the fastest growing market is going to be Asia Pacific. 80% of businesses are expected to embrace marketing automation by 2020. The number is significant but we are bound to believe that considering the fact that users want a quick reply 24x7; at least to the FAQs. The increased use of mobile devices, internet and digitalization has become a game changer for the interaction between companies and their customers. The top industries that leverage this technology include travel, education, real estate, finance and healthcare.

Chatbots provide an omnichannel experience and hence they can be integrated with any platform. Your virtual assistant can help you get a personalized approach towards your customers by collecting their personal data. It would have been a chaotic situation to respond to hundreds and thousands of user generated queries on time and keep them hooked to your digital platform with a number of features being physically present all the time.   

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